In this article, I will outline some steps to follow when you are giving a presentation. When you follow the tips outlined in this article you will be set up to give a solid presentation that will impress the members of your audience. If you are looking to make a sale or close a deal, then following these steps may get you closer to that goal.
Most presentations only focus on the benefits of what is being offered to potential customers. The person giving the pitch wants to make sure that every possible benefit is listed throughout the presentation. This is an important element of a pitch however it shouldn’t be the only one. Sometimes prospective clients are not only interested in the benefits. Instead, you should center your presentation on their specific challenge. This will keep their interest and could win their business.
When you are on a role during your presentation it can actually cause you to forget to check the reactions coming from your audience. This can be a big mistake. Sometimes those you are presenting to may have a question or comment that they would like to make. They may hold back because you aren’t paying attention to their nonverbal expressions. During your presentation, you should make an effort to pay attention to your audience. If they look like they are sending you nonverbal cues, then stop your presentation and let them ask a question or make a comment.
Many sales presentations have the tendency to loose the attention of prospects because they are long and drawn out. When you as the presenter start to ramble you could become in danger of losing the attention of your audience. If you are able to keep your presentation short and concise you may be more successful in keeping the attention of your potential customer.
The last tip is one of the most important. Get feedback. Seems simple but you would be surprised by how many people forget to ask for feedback. After you have covered the different elements of your presentation you should ask if the prospect has any questions, comments, or concerns. This can lead to an important dialogue that can lead to closing the deal.
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